Brian Bout: Dutch Valley organizer and socialite
After the successful launch of the well-known Dance Valley in the 1990s, UDC Events director Bout decided in 2011 to launch a new festival concept in the Netherlands. Dutch Valley saw the light of day this year and very quickly this festival turned out to be a hit. Dutch Valley has since become an annual event that has become an integral part of the Dutch festival landscape.
The motivation for organizing Dutch Valley was quite clear to Bout. Apart from a few small events, according to the Edammer, there was no major mash-up festival where many Dutch artists performed. Bout decided to fill that gap with UDC Events with something he calls an ‘un-Dutch large production’. Dutch Valley tapped into the nostalgia sentiment that TV programs such as Farmer Searches Woman and Ik Hou van Holland sparked in that period.