Who is Brian Bout?
As director of UDC Events, Brian Bout is more than an established name in the Dutch events industry. The North Hollander was already a fan of visiting dance events in the early 1990s. Although dance culture was still in its infancy at that time, love was immediately awakened by Brian Bout. In 1993, Brian Bout took the plunge and organized the very first edition of Mysteryland, a festival that grew into one of the most iconic dance festivals in the world.
Organizing the first edition of Mysteryland was the start of a long and successful career in the Dutch event industry. With UDC Events (United Dance Company), founded in 1999, Brian Bout ushered in a new era and launched pioneering festivals that were unparalleled in that period. With UDC Events, Brian Bout is still primarily responsible for the organization of popular events such as Dance Valley, Dutch Valley and Ground Zero.